Otokoç Success Story
5 Brand Local Presence Management From A Single Place
93% of digital, online experiences start with a search engine and 66% of all Google searches are local.
Automotive retailer, car rental and car sharing company Otokoç Automotive, which unites multiple brands (Avis, Budget, Birmot, Volvo and Otokoç) under the same roof in the automotive vertical, manages its local online existence with Welocal of 264 locations on total. With the collective monitoring of the data on the scale of Turkey in a single panel, the work becomes easier. Aimed to be the best in customer communication and online prestige! Now, it is gaining more online customer reviews, higher scores and new customers with a structure that includes 5 brands. Company is also taking very fast action in problem solving by receiving high feedback.
10 million monthly views
increase in views
Stronger Local SEO Means More New Customers
Asking customers, "Are you satisfied with the service?" is like a single key that opens many doors. Positive comments and negative feedbacks are collected in response to the question asked, they are automatically answered, the customer is contacted, and thus the problems are solved one by one. While doing all these, it is essential that the system be automated. Otokoç stands out in internet searches thanks to factors such as the high number of positive and answered comments and the accuracy of Google location information it provided with Welocal.
Welocal Touch to the Multi-Service World
There are many campaigns, changes and announcements in the world of Otokoç Automotive, which includes many services such as car buying, renting, sharing services, as well as maintenance service, expertise, and exchange. Sharing all of these in more media contributes to popularity.
In addition to social media shares, Google posts are also viewed thousands of times. With Welocal, collective post sharing can be done simultaneously in all locations. It's pretty smart to take advantage of this space. The company added a new one to its ads and lead channels.
On Time, Personalized Experience With AI Sauce
From the periods when thousands of customer comments were left unanswered to the days when they were answered simultaneously. The experience is personalized taking into account the review score, customer name and company name. This system, which is 100% automated, responds to thousands of comments on time.
It offers a human-like experience while doing so. The customer, whose request, complaint or thanks are answered instantly, is happy, and the company continues on its way without losing its customers. Otokoç did not leave any of the comments in the last 4 months unanswered.
Ease of Application for Multi-Brand Companies
We talked about 4 main structures as Avis, Budget, Birmot and Otokoç. In addition, Otokoç includes Ford, Ford Trucks and Volvo brands under its roof. In addition, there are second-hands and motorcycle offices. A "group" option has been created for such multi-branched and intersecting structures. Groups are created according to the desired criteria and sharing on a group basis can be done collectively.
Maintain corporate control while empowering your dealer managers to showcase what makes their services unique at local level. Welocal’s flexible, scalable workflows and approvals enable you to manage editing rights at the global, regional, and single location level.
You can make every dealer stand out just by responding – and the community around your dealer will respond in return.
Get critical insights
Gather deep insights at dealer level with Welocal's NLP engine that analyse customer reviews.
View sentiment trends by topic, zoom in on specific keywords and adjectives, and put it all in context.
View all key local ranking signals
in one place
100s of dealers analyzed in a single report
See your business as your customers see you
Get data on the most important Google My Business signals. Prioritize tasks that will boost rankings. View categories and citations alongside links and Track important online reputation metrics. Know exactly where you rank across local search from any location.
Manage customer reviews with ease
Manage, and respond customer reviews - all in one place. Welocal's AI powered smart response tool replies all customer reviews automatically and save you time. Welocal will help you monitor and respond to each of your online reviews – without adding new team members. We can help you stand out from the competition, turn bad ratings into good reviews and boost your visibility in mobile searches, driving more sales for your dealerships.
Dominate search results
When customers search for “x store” or “ x service” make sure you’re on the top of search results. Get additional visibility through Welocal's custom pages that are designed for SEO, rank high in search results, and show up in the Google searches
Get feedback in negative situations, avoid negative reviews
Direct only happy customers to the review process with Welocal's smart customer referral system. In adverse situations, proactively learn the cause of the problem by getting their feedback. Avoid negative reviews.
Show customer reviews in your website
Using Welocal's review widget (iFrame or API), you can add all your customer reviews and ratings to your business website. Use your previous references to turn your potential customers and site visitors into buyers.