Denizbank Success Story
How did DenizBank improve brand perception on Google searches with Welocal?
93% of digital, online experiences start with a search engine and 66% of all Google searches are local.
Though they might seem like just small details at first glance, business listings are actually crucial for brands as a part of their online reputation management. Having confused customers is not good for your business. 68% of customers say that they would stop using a business entirely if they can’t find correct information online. Every incorrect listing that you have means lost revenue.
10 million views monthly matters
"97% searched online to find a local business that means a branch for a bank and 46% of ALL searches on Google are seeking local information.
We needed for a solution to update our branch data in digital maps without hassle. Welocal did this well and even more. Our branch listings have accurate phone, address, location and business hours data accross web.
Besides, no more customer reviews left unanswered with AI based auto-reply feature.
After Welocal, we have a comprehensive overview, management and reporting capability on branch listings that are our digital frontdoors."
Kazım Oğuz
Digital Banking, Digital Channels and Open Banking Department Head - DenizBank
730 branches
More than 10 million customer views
1273 ATMs
Company DenizBank
Denizbank is nationwide innovative bank owned by Emirates group and operates with 730 branches throughout Turkey. DenizBank is a leader in retail and commercial banking with particular focus and unique competitive advantages in attractive niche segments such as consumer, SME and agricultural lending through strong brand perception, innovative products and advanced technologies.
Background
Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery. Keeping your company listings (Name, Phone number, Business Hours, Location) accurate for each location across all major maps and search engines is a hard thing.
Due to Google’s recent algorithm update influencing local search, having a consistent NAP plays an important part in Google’s Local Pack results and building citations to your Google My Business listing. Google looks at these citations to make sure you have a legitimate business to build trust among your potential customers. The more listings you get with the same information, the more reliable you’ll appear to Google. Once users conduct a geo-targeted search, Google will use your information to display the most relevant, localized results. Otherwise, an inaccurate NAP can make your users frustrated and potentially mean you lose valuable customers.
With so many locations, Denizbank needed an easy and robust way that they could manage, and update their branch listings on digital map platforms. They were especially looking for a solution that would help them automate and be customizable to fit the needs of each location. Also, they needed a fast and reliable way to sync accurate data on various maps platforms at the same time from one single points. Because of the custom reporting capabilities, auto-listing feature, integration with map platforms and automatic review replying, Denizbank knew that Welocal was the right solution.
Having accurate and up to date data for thousands of locations across different map platforms
It is crucial to manage Google reviews on these locations because negative reviews badly affect brand perception. Also, it is no secret that Google puts forward locations which have higher rates and better reviews in local search results. DenizBank locations in Google get around 10 million views monthly. It is definitely more than any medium sized social media account views. Your locations are your brands Carousel on Google. So, why leave them uncontrolled?
Welocal syncs with DenizBank's core banking data and automatically keeps branch listings (Name, Phone number, Business Hours, Location) accurate for each location across all major maps and search engines. The platform can also integrate with different map platforms. Such as updating your location data on Yandex only takes a few seconds. Now, DenizBank’s branch locations are up to date in various map platforms such as Apple, Facebook, Google and Yandex too.
Post sharing ability via branch location
We have talked about that one location in Google gets views around 10 billion each month. Imagine that you can post a campaign in all of your locations with one click. Well, you don’t have to imagine, you can make it real via Welocal such as DenizBank did.
AI powered review responses
changed the game
Customer reviews have a huge impact on the decision making process. No doubt that you have to have good rates and reviews to get more customers along. When it comes to banking customers, you have to be more trustable. It is crucial to manage Google reviews on these locations because negative reviews badly affect brand perception. Also, it is no secret that Google puts forward locations which have higher rates and better reviews in local search results.
Thanks to AI powered Auto-Reply feature of Welocal, all customer reviews are automatically answered in authentic and personilized way. In this way, all reviews are answered on time and also saved tremendous amoun of time from manwork
Adding a new location with instant verification on Google
DenizBank didn’t have the ownership of most of the locations on Google. This was a huge barrier to control and update data on branch listings. Thanks to Welocal’s Google partnership and API based approach Google let Denizbank to own their location without requiring to mail requested physical codes.
The entire process was online and with API based instant verification, we took the ownership of those hundreds of locations. In addition to that, DenizBank no longer requires a verification for adding a new listing via Welocal platform. The new place is automatically verified on Google.
How DenizBank found success
Business listings are important to drive revenue and get new customers. Because of its prominent place on search, customers will probably see your Google My Business before they see your actual website. It’s important to make this first impression a great one. Without accurate listings and a claimed profile, your business will not look trustworthy and customers might have trouble contacting you.
With Welocal, businesses can make sure that their business listings are consistent. When consumers type “around me” or “ nearby” in the search engine such as Google, they look to find businesses in their immediate area that will provide products or services as quickly and easily as possible. That's why enterprises have to deliver accurate data to their customers on these search results that generate millions of views monthly.
Welocal helped DenizBank to update their locations with a single click and saved hundreds of hours. Managing those locations through Welocal will continue to save hundreds more and DenizBank will be sure that their customers will meet with accurate data for their business listings everytime.
Welocal does more than just fixing your business listings. With Welocal, your brand can start collecting and leveraging authentic feedback for your business’s growth. Send review requests to customers automatically, monitor and respond to reviews on various platforms and promote your reviews on social media. You can be the best business on local search with Welocal.
Empower your
local teams.
Maintain corporate control while empowering your dealer managers to showcase what makes their services unique at local level. Welocal’s flexible, scalable workflows and approvals enable you to manage editing rights at the global, regional, and single location level.
You can make every dealer stand out just by responding – and the community around your dealer will respond in return.
View all key local ranking signals
in one place
100s of dealers analyzed in a single report
See your business as your customers see you
Get data on the most important Google My Business signals. Prioritize tasks that will boost rankings. View categories and citations alongside links and Track important online reputation metrics. Know exactly where you rank across local search from any location.
Manage customer reviews with ease
Manage, and respond customer reviews - all in one place. Welocal's AI powered smart response tool replies all customer reviews automatically and save you time. Welocal will help you monitor and respond to each of your online reviews – without adding new team members. We can help you stand out from the competition, turn bad ratings into good reviews and boost your visibility in mobile searches, driving more sales for your dealerships.
Get feedback in negative situations, avoid negative reviews
Direct only happy customers to the review process with Welocal's smart customer referral system. In adverse situations, proactively learn the cause of the problem by getting their feedback. Avoid negative reviews.
