Gratis Success Story
Gratis Increases Customer Satisfaction and Streamlines Store Management with Welocal
Gratis is a retail company in Turkey with 700 locations across the country. They faced the challenge of managing the Google reviews for all their locations, which involved responding to thousands of reviews, a daunting task. With the implementation of Welocal, they were able to automate personalized responses to customer reviews, leading to an improvement in customer satisfaction. Moreover, they could view all store reports and regional statistics in a single platform, facilitating data analysis. This case study outlines how Welocal has helped Gratis improve customer satisfaction and increase their Google rating.
2x more reviews on Google maps
700
stores
Daily growth in SEO
200%
increase in reviews
Challenge
Managing the Google listings and customer reviews for over 700 stores was a significant challenge for Gratis. It was difficult to keep up with the volume of reviews and respond to them in a timely and personalized manner. Additionally, the process of managing each store's Google listing was time-consuming and involved logging into multiple accounts.
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​Gratis, a prominent beauty retailer, had previously struggled to portray its high levels of customer satisfaction through Google Maps store ratings. To overcome this challenge, the WeLocal platform encouraged customers to share their reviews automatically, significantly enhancing the brand's visibility and positive reputation. This strategic approach greatly bolstered the brand's image and provided an accurate reflection of their excellent customer satisfaction rates.
Solution
Gratis turned to Welocal to manage their Google presence and streamline store management. With Welocal, Gratis was able to:
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Automatically respond to customer reviews with personalized messages, saving time and ensuring that no customer was left unanswered
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View all store reports in one central location, allowing for easier analysis and management Access regional statistics for each store through the Welocal panel, providing valuable insights into each location's performance
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Updating all store information on Google Maps from a single platform.
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Easily manage both product and store reviews on their website through a single platform
Real business results with
local online presence
By implementing Welocal, Gratis was able to improve their online reputation and customer satisfaction. Within a year, their average Google rating increased from 4.04 to 4.14, and they continue to aim for even higher ratings.
Additionally, by automating responses to customer reviews and centralizing store management reporting, Gratis was able to streamline their operations and reduce the workload for their team. Overall, Welocal has been a valuable tool for Gratis in managing their online presence and improving customer satisfaction.
What's next?
Building on the success achieved with the implementation of Welocal, Gratis is committed to further enhancing its online reputation and customer engagement. Future steps include: Expanding the scope of automation: Gratis plans to incorporate more elements of their customer service process into the automated system, further reducing the workload on their team and ensuring a consistent and personalized response to all customer queries. Leveraging data for strategic decisions: With access to more streamlined and comprehensive data, Gratis will be using the insights gained from
Welocal to make more informed decisions about store management and regional strategies. Focusing on customer engagement: Recognizing the value of a satisfied customer, Gratis is set to launch initiatives that will encourage more customer reviews and active engagement on the Google platform. Further integrating Welocal: To fully leverage the capabilities of the Welocal platform, Gratis is considering integration with other areas of their business such as marketing, product development, and supply chain management. In this journey, Gratis is confident that the continued partnership with Welocal will lead to even greater customer satisfaction and improved operational efficiency across their extensive network of stores.
Empower your
local teams.
Maintain corporate control while empowering your dealer managers to showcase what makes their services unique at local level. Welocal’s flexible, scalable workflows and approvals enable you to manage editing rights at the global, regional, and single location level.
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You can make every dealer stand out just by responding – and the community around your dealer will respond in return.
View all key local ranking signals
in one place
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100s of dealers analyzed in a single report
See your business as your customers see you
Get data on the most important Google My Business signals. Prioritize tasks that will boost rankings. View categories and citations alongside links and Track important online reputation metrics. Know exactly where you rank across local search from any location.
Manage customer reviews with ease
Manage, and respond customer reviews - all in one place. Welocal's AI powered smart response tool replies all customer reviews automatically and save you time. Welocal will help you monitor and respond to each of your online reviews – without adding new team members. We can help you stand out from the competition, turn bad ratings into good reviews and boost your visibility in mobile searches, driving more sales for your dealerships.
Get feedback in negative situations, avoid negative reviews
Direct only happy customers to the review process with Welocal's smart customer referral system. In adverse situations, proactively learn the cause of the problem by getting their feedback. Avoid negative reviews.
