L'Oréal Success Story
%27 Review Growth Across All Locations
93% of digital, online experiences start with a search engine and 66% of all Google searches are local.
When the French giant wanted to one up their game and improve and manage their reputation on Google Maps and across all maps platforms they started to look for a way to do so. That's when they stumbled across us. As Welocal we celebrate our partnership with L’Oreal and the lifelong friendship.
7 million monthly views
Daily growth in SEO
Increase in reviews
L'Oréal Turkey at a glance
L'Oréal is a French personal care company headquartered in Clichy, Hauts de Seine with a registered office in Paris It is the world's largest Cosmetics company and has developed activities in the field concentrating on hair color, skin care, sun protection, make up, perfume, and hair care.
L'Oreal faced a challenge in managing its online reputation in partner salons. Although it had a strong offline presence, its online presence was not optimized, which affected its brand reputation. L'Oreal's partner salons did not have an effective online reputation management system in place, which meant that negative reviews or comments were not addressed promptly.
With more than 100 locations across Turkey managing their reputation and replying to customer reviews was a troublesome task. Since their partnership with Welocal L’Oreal Turkey experienced a growth of %27 in their location reviews.
Feedback Collection+ Review Management,Location Monitoring And Management Under One Roof
Feedbacks for a product are important but mostly follow a standard template. You get the product that is most likely the same with the other customer’s product. If everything goes according to the plan your experience should be somewhat the same. Whereas on a service the experience is purely dependent on the representative's behavior and experience with the product that they are using.
On businesses that depend on solely products the Google maps page sort of acts as a product reviews page whereas the businesses that depend on services get received on a service basis. This came up with its own challenge since the focus changes from the product to the salesman. With Welocal we also set out with this mindset. Here the versatility of our product comes into play. From reputation management the tool becomes a monitoring and a service management tool.
L'Oreal Turkey integrated the Welocal platform with their Google reviews, allowing the platform to automatically respond to all customer reviews. This helped L'Oreal Turkey to provide personalized and prompt responses to each review, improving their customers' experiences. At the same time, L'oreal has increased customer loyalty by offering such a service to hairdressers. The Welocal platform also made it easy for L'Oreal Turkey to manage all of their location reviews with its user-friendly interface. This allowed all hair salons to manage their location reviews effectively, streamlining the review management process. Additionally, L'Oreal Turkey used QR codes generated from the Welocal panel in their physical posters. This allowed them to continuously collect customer reviews from their service-receiving customers.
Boosting satisfaction with the customer feedback loop.
Sending out requests with Welocal was simpler than L’Oreal could have ever imagined. Welocal integrated with their Crm system. Review requests went out automatically via text message on the same day as the visit. or as another option that comes in with the system qr code posters were used. Since the process of sending a review request was taken care of, nobody on the L’oreal needed to spend much time on the platform.
AI Powered Automated Timely Responses
L’oreal knew the importance of providing their reviews responses. Even a simple thank you shows that they value their customers' opinions. When a customer leaves a negative review, the team knows they need to respond quickly to resolve the issue. However, without having the right solution in place, they had struggled to keep up with their review responses at scale. Setting out from this mindset, L’Oreal surpassed competitors by choosing Welocal. With us they reply to all comments with personalized templates regarding their star rating. This creates a meaningful communication between the brand and the customer.
As final, L'Oreal Turkey was able to address their challenge of managing their customer reviews on Google by implementing the Welocal platform. The platform's automatic review response feature, user-friendly interface, and QR codes in physical posters allowed L'Oreal Turkey to manage their Google reviews effectively, improving their customers' experiences and ensuring their online reputation stays up-to-date.
Maintain corporate control while empowering your dealer managers to showcase what makes their services unique at local level. Welocal’s flexible, scalable workflows and approvals enable you to manage editing rights at the global, regional, and single location level.
You can make every dealer stand out just by responding – and the community around your dealer will respond in return.
View all key local ranking signals
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100s of dealers analyzed in a single report
See your business as your customers see you
Get data on the most important Google My Business signals. Prioritize tasks that will boost rankings. View categories and citations alongside links and Track important online reputation metrics. Know exactly where you rank across local search from any location.
Manage customer reviews with ease
Manage, and respond customer reviews - all in one place. Welocal's AI powered smart response tool replies all customer reviews automatically and save you time. Welocal will help you monitor and respond to each of your online reviews – without adding new team members. We can help you stand out from the competition, turn bad ratings into good reviews and boost your visibility in mobile searches, driving more sales for your dealerships.
Get feedback in negative situations, avoid negative reviews
Direct only happy customers to the review process with Welocal's smart customer referral system. In adverse situations, proactively learn the cause of the problem by getting their feedback. Avoid negative reviews.