Opel Success Story
AI effect on Listing Management
Opel, one of the leading car brands in Turkey, recognized the importance of reputation management in maintaining their brand image and customer satisfaction. To achieve this, they turned to Welocal for managing and responding to customer feedback on their Google Maps locations.
7x more reviews on Google maps
62
locations
Daily growth in SEO
300%
increase in reviews
Opel Turkey at a glance
Since its establishment in Turkey in 1993, Opel has sold over 700,000 vehicles, solidifying its standing as one of the country's most reputable car brands. With more than 60 dealers contributing to this prestigious reputation, Opel's influence is significant. The German pioneer recently partnered with Welocal to refine their customer management services and enhance their customer engagement strategies
Real business results with local
online presence
By partnering with Welocal, Opel was able to handle the online presence of all 62 showrooms across Turkey from a single platform. The results were impressive: the view count of their showrooms increased by over 700%, and their local SEO ranks also saw a boost. With the help of AI, Opel was able to respond to customer comments in just hours, a response time that was crucial in maintaining their reputation and building customer loyalty.
Furthermore, satisfied customers were encouraged to comment on their positive experiences after showroom visits, thanks to the CRM integration that enabled Opel to request feedback from their customers. This feedback not only helped to boost customer satisfaction but also provided valuable insights for Opel to improve their services. Overall, the partnership between Opel and Welocal proved to be a successful one, with impressive results in terms of increased exposure, customer engagement, and overall reputation management.
Boosting satisfaction with the customer feedback loop.
One of the most notable improvements is Opel's 100% comment respond rate, with an average response time of 12 hours. This shows that Opel is actively engaging with their customers, addressing any concerns or questions they may have in a timely manner. This type of customer service is essential for building trust and loyalty with customers. Opel's average star rating also increased from 3.96 to 4.21, which is a clear indication of customer satisfaction.
Higher star ratings are often associated with increased sales and customer retention rates, making this an important metric for any business. Welocal also helped Opel achieve a 727% increase in yearly Google Maps view amount, which is a significant milestone in terms of online visibility. This increase in views translates to greater exposure and potentially more customers.
More customer engagement on
local listings
Opel's local interactions increased by 155%, indicating that their customers are more engaged with their brand than ever before. This is a clear indication that the improvements made by Welocal have made a significant impact on Opel's reputation. Finally, Opel is now receiving 30 million views on all locations and 460 new comments monthly. These numbers demonstrate the massive increase in online activity that Opel is experiencing. The increase in views and comments is a testament to the effectiveness of Welocal in improving Opel's online reputation.
What's next?
The success of Opel's partnership with Welocal has encouraged them to expand their integration even further. With the help of AI-backed Comparison Analysis, Opel plans to analyze their competitor's locations to gain more insight and a competitive edge. Keyword Metrics will also be implemented to gather more information on customer responses, allowing Opel to better categorize what aspects of their services need improvement.
Additionally, Welocal's AI Analytics will activate Sentiment Analysis, enabling Opel to search through customer comments and analyze their emotions with NLU algorithms. These features will provide Opel with a more comprehensive understanding of their customers' needs and expectations, allowing them to further improve their services and maintain their reputation in the competitive automotive industry. In conclusion, Opel's partnership with Welocal has had a significant impact on their reputation management and customer engagement, as shown by the impressive statistics. With the continued support of Welocal and AI analytics, Opel is well-positioned to maintain their success and continue to provide excellent services to their customers.
Empower your
local teams.
Maintain corporate control while empowering your dealer managers to showcase what makes their services unique at local level. Welocal’s flexible, scalable workflows and approvals enable you to manage editing rights at the global, regional, and single location level.
You can make every dealer stand out just by responding – and the community around your dealer will respond in return.
View all key local ranking signals
in one place
100s of dealers analyzed in a single report
See your business as your customers see you
Get data on the most important Google My Business signals. Prioritize tasks that will boost rankings. View categories and citations alongside links and Track important online reputation metrics. Know exactly where you rank across local search from any location.
Manage customer reviews with ease
Manage, and respond customer reviews - all in one place. Welocal's AI powered smart response tool replies all customer reviews automatically and save you time. Welocal will help you monitor and respond to each of your online reviews – without adding new team members. We can help you stand out from the competition, turn bad ratings into good reviews and boost your visibility in mobile searches, driving more sales for your dealerships.
Get feedback in negative situations, avoid negative reviews
Direct only happy customers to the review process with Welocal's smart customer referral system. In adverse situations, proactively learn the cause of the problem by getting their feedback. Avoid negative reviews.
